Case Study & Success Story Writing
B2B case studies, client success stories, and portfolio pieces written to do one job in the sales process: give a prospective buyer a credible reason to say yes.
What this service includes
A case study that no one reads is not a sales asset. A case study that reads like a company wrote it about itself is not much better. The best case studies read like a story told by someone who understands the customer's problem as well as the solution provider does. They start with the situation the client was in before the engagement, make the stakes clear, describe what was done and why, and land on specific, believable results. We write case studies by interviewing the client (directly or using their notes), understanding the problem from the customer's perspective, and structuring the story to serve the sales context it will be used in. We write for the specific objection a prospective buyer has at the moment they are likely to read the case study. If the reader is worried that your solution is too technical to implement, the case study shows an implementation that worked. If they are worried about ROI, the case study leads with specific business outcomes. We also write shorter success story formats for LinkedIn, for proposals, and for pitch decks, based on the same underlying material.